The job market is tough out there currently, the amount of jobs on offer appear to be slowing down so the competition for even one position is fierce. Find out who the decision maker is relating to the recruitment / hiring process and organise something different than just an email application. Organise a coffee meeting to introduce yourself to the employer in order to plant the seed that you are the best person for the job.
With modern technology you could create an application video and submit that to a future employer it creates more of a personalised impression and is a different approach to an application to help make your application stand out to help you clinch that key interview.
David Arcangeli, Qest Human Resources 1 April 2014